Hard Rock Las Vegas
Rotunda Experience
A large-scale, adaptive venue structured around a 360° LED system rising to 6.5 meters, allowing the space to transition fluidly from fashion shows to banquets and immersive events.Each configuration is governed by a distinct operational logic—where spatial layout, content, and technology realign to serve different audiences and modes of engagement.At this scale, design becomes an act of orchestration: aligning teams, systems, and intent to ensure flexibility without loss of clarity.
Role:
Designer
Fabricator
Research
Credits:
Project team: Eric Höweler, Meejin Yoon, Jonah Coe-Scharff, Shuang Chen, Estelle Yoon, David Hamm
Landscape Design: Reed Hildebrand LLC
Fabricators: Shuang Chen, Estelle Yoon
Produced by Howeler and Yoon Architecture
Designer
Fabricator
Research
Credits:
Project team: Eric Höweler, Meejin Yoon, Jonah Coe-Scharff, Shuang Chen, Estelle Yoon, David Hamm
Landscape Design: Reed Hildebrand LLC
Fabricators: Shuang Chen, Estelle Yoon
Produced by Howeler and Yoon Architecture
The monument is a tribute to journalists worldwide who have devoted their lives to journalism. Quotes from these journalists will be engraved onto the surface of the monument in their original languages. Reflecting on the origin of the word "press" from the act of pressing, the texture of the monument will embody the essence of the press.