MGM Macau:
The Fantasy Box ExperienceA large-scale, adaptive venue structured around a 360° LED system rising to 6.5 meters, allowing the space to transition fluidly from fashion shows to banquets and immersive events.Each configuration is governed by a distinct operational logic—where spatial layout, content, and technology realign to serve different audiences and modes of engagement.At this scale, design becomes an act of orchestration: aligning teams, systems, and intent to ensure flexibility without loss of clarity.
Role:
Designer
Fabricator
Research
Credits:
Project team: Eric Höweler, Meejin Yoon, Jonah Coe-Scharff, Shuang Chen, Estelle Yoon, David Hamm
Landscape Design: Reed Hildebrand LLC
Fabricators: Shuang Chen, Estelle Yoon
Produced by Howeler and Yoon Architecture
Designer
Fabricator
Research
Credits:
Project team: Eric Höweler, Meejin Yoon, Jonah Coe-Scharff, Shuang Chen, Estelle Yoon, David Hamm
Landscape Design: Reed Hildebrand LLC
Fabricators: Shuang Chen, Estelle Yoon
Produced by Howeler and Yoon Architecture
•Guest Participation
•Interactive content elements will be supported via sensor technology throughout the space. Guestswill be invited to play and explore the space, recognizing their presence in unique ways.
•These design opportunities afford clients a deeper connection between guests and their brand by inviting them into the brand’s world.
•Interactive content elements will be supported via sensor technology throughout the space. Guestswill be invited to play and explore the space, recognizing their presence in unique ways.
•These design opportunities afford clients a deeper connection between guests and their brand by inviting them into the brand’s world.